We provide the following services to our clients:
Using our in-house facilities we ensure that our clients are ready to engage with the media and deliver on-message communications. Where appropriate we enlist the expertise of journalists to message proof and practice mock interviews.
Working with journalists to create and develop news and feature angles is the foundation of the work we do at MUSTARD. There is no substitute for having contact with understanding how the media works.
MUSTARD has a specialist team dedicated to analysing the messaging output and strategy of its client’s competitors. The results are delivered (in various formats) throughout our client’s organisation helping to educate and encourage an informed environment.
Our detailed media audit service benchmarks media perceptions and helps define our media communications strategy.
With 200+ product and service launches under our belts we are well known in the media for organising attractive and valuable launch events – which are very well attended.
We work with our clients to develop communications strategies based on ‘what if’ scenarios. From what to say to the media to our crisis communication bible we ensure our clients are fully prepared in the event of a potentially damaging issue of crisis
With access to a team of 20+ specialist writers we deliver a fast and efficient copywriting service for our clients. From data sheets to white papers to sales and marketing collateral we can help bring creativity and consistency to your copywriting requirements.
Communicating internally is often neglected by many organisations. We recognise that employees are an important communication channel. By ensuring that all levels of an organisation are aligned and are fully conversant with any outbound communication we are able to bring a strength in consistency to anyone coming into contact with an organisation.
Our team of analyst relations consultants have an excellent international contact list covering the majority of specialist technology and telecom contacts. Supporting our comprehensive analyst tours we produce specialist briefing packs which are used as supporting documentary evidence.
From product and service launches to full blown internal and external events we provide a complete service to organisations looking to off-load the pain of event management. Ask for one of our event consultants for advice on your next event.
Ensuring that your entire channel is communicated with is a critical activity. At MUSTARD we have been running channel communication programs for a combined 25+ years.
From blogging, podcasts, mobcasts and v-casts MUSTARD PR is at the forefront of exploring new outlets to communicate. Our full strategic audit and recommendation plan is helping to drive the new communications strategies for a number of global organisations.