CHOOSING A PR CONSULTANCY
Rather than tell you how wonderful we are, we thought it’d be more useful to offer some advice on how to select a PR consultancy.
Entering into a relationship with a PR consultancy is like any other relationship you enter into.
- First and foremost there should be chemistry between you and your day-to-day contact (not just the pitch team).
- The consultancy should be able to demonstrate an immediate understanding of your business - do they have specific domain experience?
- You should ask for both media and client references.
- How important will you be as a client? Will you be one of many or a key client?
- How competitive are their fees?
If you are considering hiring a PR consultancy we’d be more than happy to offer you some impartial advice.